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Do This One Thing…

January 2, 2014 Steve Pederson

Well, first of all, Happy New Year! If you’re like me, your email inbox has been inundated with offers and opportunities for the new year. You’ve probably had friends or […]

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The Secret of the Killer Newsletter

December 20, 2013 Steve Pederson

Chances are, if you have a website, you have a way for fans to sign up for your newsletter. If you want to know what the secret of the killer […]

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How to Spot Your Fans in a Crowd

November 28, 2013 Steve Pederson

One of the things that makes your email communication with your fans more effective is to know a little bit about them. This begs the question, do you know how […]

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Create Your Own Industry Takeaways

November 15, 2013 Steve Pederson

Last week, Jo-Na A. Williams, Esq. held a 5 day telesummit entitled Create Your Own Industry. She interviewed 15 experts in the field of music, music promotion and being an […]

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How to Expand Your Reach as an Artist

November 1, 2013 Steve Pederson

As an artist you want to be true to yourself, true to that inner voice. Hopefully, when we express that inner voice, we will find people with whom that inner […]

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One Quality Every Musician Must Have

October 23, 2013 Steve Pederson

“Rome wasn’t built in a day” my wife tells me as I communicate to her that things aren’t moving along as quickly as I’d like. Well, right she may be, […]

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How to Set Up Automated Emails for New Fans

October 21, 2013 Steve Pederson

Chances are when you think of an email marketing campaign, you’re thinking in terms of sending one email out to your list of fans. For this article, though, I am […]

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First Steps in Online Music Marketing

October 18, 2013 Steve Pederson

I just received an email from a friend of mine. It was a well-crafted, professional looking email that she created in MailChimp. She was promoting a new song that she […]

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How to Market Your Music with Social Media

October 3, 2013 Steve Pederson

We musicians, by our very nature, are very sociable people. We love having fans and followers. You would think, then, that social media platforms would be one of the greatest […]

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The Biggest Mistake Musicians Make

September 27, 2013 Steve Pederson

I was talking with a friend the other day who is in the process of recording his first CD. Obviously he is very excited about finishing it up and getting […]

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