Chicago Church of Christ
Online Presence Proposal
Intro | Current Situation | Solution | Deliverables | Cost | Why RWD?
Deliverables
Marketing and Brand Development Session(s)
I will work with a team of church staff to develop a prioritized outline of the church’s marketing strategy and branded story.
Content
Copy for website (developed in partnership with the staff)
Copy for video scripts for videos to be used on website (developed in partnership with the staff)
Photos (generated in partnership with staff and church volunteers)
Videos (developed in partnership with a local, preferably member-owned, third-party video company)
New Logo if needed (developed in partnership with a local, preferably member-owned, third-party artist)
A website built on the WordPress platform (which is already being used) that does the following…
Gets found, and ranks high, in Google for multiple search criteria
Loads quickly and isn’t bloated (improving user experience and Google ranking)
Tells our story in a current and engaging fashion to potential visitors: what we’re about and how they fit in
Enables people to easily find what they’re looking for without overwhelming or confusing them
Enables people to easily connect and give
Provides a landing page for each ministry center with a welcome video from the leaders of that ministry center
Gets people to fall in love with us and eagerly anticipate meeting with us
Amazes visitors – especially on mobile phones
Caters to English and Spanish speakers
Provides free downloadable resources to first-time visitors
Keeps people on the site (which also helps in Google ranking)
Metrics
Apply for and implement Google grants for advertising (SEM)
Optimize site for optimal Google placement
Set up a system for tracking all metrics
Training
How to make simple copy edits to the website
How to create social media flyers using Canva
How to share your faith using digital media (Congregation)
Rockstar Website Design
Steve Pederson
(773) 590-4577
steve@rockstarwebsitedesign.com
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